Before Rebrand.
Food Forward recovers fresh produce that would otherwise go to waste and donates those fruits & veggies to individuals in Southern California experiencing food insecurity. Food Forward staff and volunteers rescue over 375,000 pounds of surplus produce each week from fruit trees, farmers markets and the Los Angeles Wholesale Produce Market. 100% of these fresh fruits and vegetables are donated to over 1,800 hunger relief agencies across 8 counties in Southern California.

Below is some of the process I went through recreating the identity system for the nonprofit Food Forward.
Mood Board.
Logo Exploration.
Mock ups.
Created by Colby Clites
Orlando, Florida.
January 2019

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