Brand design for food & beverage, built for real production.
I'm Colby Clites — a brand designer for hire, founder of Clites Creative. Ten-plus years leading identity and packaging for breweries, restaurants, and CPG brands, from the first sketch to the vendor floor.
Case studies
Full rebrands, packaging systems, and campaign work.
Cigar City Brewing
Brand design and packaging for Jai Alai IPA, Cigar City's flagship year-round release.
Cheba Hut
Menu systems and the transition to digital menu boards, including a legally compliant redesign.
Smashburger
Full rebrand and logo redesign, with new branding rolled out across 200+ restaurant locations.
Long Table Brewhouse
Apparel and merch design for a local Denver craft brewery with a loyal, dedicated community.
Bundles built around how brands actually grow
Brand sprint
- Logo refinement
- One core asset
Core identity
- Logo suite & brand marks
- Full guidelines
Full brand system
- Packaging suite & dielines
- Launch campaign
Creative retainer
- Ongoing seasonal releases
- Priority turnaround
I understand both the romance and the reality of branding.
A decade spent inside the food and beverage industry, not just designing for it. Read the full story →
Featured
Speaker session
Presenting "The Balancing Act of In-house Design: Speed, Strategy, Stakeholders" this November.
View the session ↗ (opens in a new tab)Episode feature
A conversation on branding, in-house design, and running an independent studio.
Listen on Spotify ↗ (opens in a new tab)Rising Stars
An interview on building Clites Creative and a decade in food & beverage branding.
Read the feature ↗ (opens in a new tab)