Brand design for food & beverage, built for real production.
I'm Colby Clites — a brand designer for hire, founder of Clites Creative. Ten-plus years leading identity and packaging for breweries, restaurants, and CPG brands, from the first sketch to the vendor floor.
Case studies
Full rebrands, packaging systems, and campaign work.
Cigar City Brewing
Can systems, seasonal releases, and a citywide trolley wrap.
Smashburger
Seasonal campaign systems built to scale across 70+ locations.
Cheba Hut "Toasted" Subs
Menu systems and the brand's first compliant digital menu boards.
Feisty Spirits Whisky
Full identity and label system for a small-batch distillery.
Bundles built around how brands actually grow
Brand sprint
- Logo refinement
- One core asset
Core identity
- Logo suite & brand marks
- Full guidelines
Full brand system
- Packaging suite & dielines
- Launch campaign
Creative retainer
- Ongoing seasonal releases
- Priority turnaround
I understand both the romance and the reality of branding.
A decade spent inside the food and beverage industry, not just designing for it. Read the full story →
Featured
Rising Stars
An interview on building Clites Creative and a decade in food & beverage branding.
Meet Colby Clites
On starting an independent studio and the gap it filled for smaller brands.
Featured creative streamer
Invited by Adobe to livestream and mentor on Behance's Daily Creative Challenge.